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Salesforce (NYSE: CRM), a CRM software developer, announced Manufacturing Cloud, ​a new industry-specific product ​for manufacturers. Manufacturing Cloud brings sales and operations teams together around a unified view of market and customer demands to more accurately forecast, plan and drive predictable business performance, according to Salesforce.​

The U.S. auto industry has been automated for decades. Production of cars and trucks is associated with large, hulking robots fenced off from human employees. Inside those fenced off areas, tasks such as welding are performed. The industry, though, is advancing on the automation front.

Most anyone who’s worked in a machine shop for any length of time has at some point attended a trade show or machine tool distributor’s open house. There they see canned demonstrations of CNC machines busily carving up chunks of brass, mild steel, or aluminum into business card holders and tic-tac-toe games.

Today’s virtual technology enables faster and better product development. Planes, trains and automobiles are defined in CAD, subjected to virtual tests to see how they might fail, re-designed, virtually manufactured and virtually shown to customers to confirm market acceptance.

As a provider of automation equipment and software, our company is immersed in this ongoing, revolutionary, data-driven ride, and we’re anticipating a new trend: our customers are not just automating their traditional subtractive methods.

Canadian based 7D Kinematic Metrology Inc., has acquired Nikon Metrology’s iGPS dynamic tracking business. The closing of the transaction is expected to take place on March 31.

Finland-based global welding automation manufacturer Pemamek Oy named Michael Bell director of sales for its North American subsidiary Pemamek LLC. Pemamek provides welding automation technology and integrated manufacturing solutions to a wide range of industries including shipbuilding, heavy fabrication, oil and gas, wind energy, and boiler manufacturing.

Tolland, Conn.-based CNC Software Inc., developer of Mastercam CAD/CAM software, announces the release of Mastercam 2020. The new release increases machining productivity and reduces overall production costs with new 2D through multiaxis milling automation features, CAD and model preparation improvements, improved machine configuration, 3D tooling, and more.

Marshall Aerospace and Defence Group is now using 3D printing from Stratasys to manufacture flight-ready parts for several of its military, civil and business aircraft—while producing specific ground-running equipment at a lower cost than aluminum alternatives.

Cheaper robots with more functions, along with more flexible work cells and installations that facilitate robotics, are accelerating the growth of automated manufacturing facilities in the non-automotive sector. Ideas on whether robotics and automation lead to lights-out manufacturing on the shop floor, though, are mixed.