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Driving a New Normal

2020 was certainly an unusual year—for SME, for our industry, and for the world. There is no question that these unusual times will carry over into 2021. Unusual does not necessarily mean bad; it just means different. Often hidden within those differences are opportunities.

Carbon Fiber Recycling Developing as an Industry

Anyone who’s worked with wind turbine blades or just seen one up close can attest to the massive size of these clean-energy workhorses. Ever thought about what happens to that costly, high-tech material once the blade reaches the end of its lifespan in 20 years or so?

Kyocera to Build New R&D Center

Kyocera Corp. said it will begin construction of a new research and development center in January 2021 at its Kokubu campus in Kirishima City, Kagoshima, Japan.

Slow Auto Recovery Is Forecast

The global auto industry will experience a slow recovery in 2021 from the COVID-19 pandemic, analysts at IHS Markit said today.

View Marketing as an Investment—Not an Expense

Peter Drucker, known as the father of modern management, was quoted in a 2006 article in Forbes as saying, “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”