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View Marketing as an Investment—Not an Expense

Peter Drucker, known as the father of modern management, was quoted in a 2006 article in Forbes as saying, “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”

CAD/CAM Software Works to Transform Royell’s Capabilities

Teenaged Jamie Yelle daydreamed as he pushed a broom across the floor of his father’s machine shop. As he cleared a path through aluminum chips, filings, and scraps of metal around the machinery, he imagined what the company would look like if he were at the helm.

Rolls-Royce Germany Finds Way to Increase a Grinding Capacity

Christoph Fedler, project director for equipment management at Rolls-Royce Germany, was facing a challenge: He needed to increase the available capacity of the prime discipline at the Oberursel facility, namely micrometer-precise grinding of curvic couplings.

Embracing Digital Twins

The concept of the digital twin in A&D was born in the 1970s, when NASA began employing full-scale virtual mock-ups of space capsules to forecast the performance of machines in outer space.