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View Marketing as an Investment—Not an Expense

Peter Drucker, known as the father of modern management, was quoted in a 2006 article in Forbes as saying, “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”

ROKiT MADE to Build Largest e-Bike Factory in the United States

ROKiT MADE, is building what it calls the largest e-bike manufacturing facility in the United States. ROKiT MADE’s campus, called the “ORB,” is slated to open in 2021. ROKiT MADE has committed the necessary funds to building the infrastructure and ORB campus and plans to merge with a SPAC.

NCDMM Announces Organizational Restructuring

The National Center for Defense Manufacturing and Machining (NCDMM) announced on August 13 the restructuring of its organizational operations to include a new holding company and a subsidiary/sister company to support its long-term growth strategy within the global advanced manufacturing industry.

Ericsson, Hexagon cook up example of 5G in action

The promise of 5G is tempting. Fast data speeds and low latency rates make wireless connectivity, and real-time monitoring and decision making a possibility. Cost, legacy systems, security and other issues might be a deterrent that keeps some from dipping their toes into 5G waters.

New smart training framework works for Industry 4.0 jobs

The credential hanging on my wall that swells me with pride is my machinist certificate. That apprenticeship experience was the “ON!” switch for my career path. The brightness of that light helped maintain the vision and the hope even as I faced significant racial bias almost 30 years ago.