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View Marketing as an Investment—Not an Expense

Peter Drucker, known as the father of modern management, was quoted in a 2006 article in Forbes as saying, “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”

Future Trends for Manufacturing

The trials and tribulations of 2020 have given manufacturers a moment of clarity, a vice president of IFS says in a commentary.

Use the Swiss Cheese Model to Fight COVID-19

In 2020, most manufacturers focused on mitigating the impact of COVID-19, but mitigation is too little too late. Many companies learned that lesson after seeing how COVID-19 outbreaks affected either their own facilities or other manufacturing firms.

NAM Urges Congress to Respect Democracy, Elections

The CEO of the National Association of Manufacturers said that manufacturers "stand with members of Congress who intend to uphold their constitutional responsibility and vote to certify the Electoral College tallies that resulted from free, fair and legal elections in the states."

Nexteer Expands Portfolio for EVs

Nexteer Automotive said it is expanding its Driveline portfolio with new Halfshaft technologies that are tailored to meet the unique demands of electric vehicles (EVs).