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View Marketing as an Investment—Not an Expense

Peter Drucker, known as the father of modern management, was quoted in a 2006 article in Forbes as saying, “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”

Pandemic makes case for more automation, robotics

CEO Jason Walker and part of his team at Waypoint Robotics had just returned from the Modex 2020 show in Atlanta when the governor of his company’s home state imposed a stay-at-home order because of COVID-19.

AI Enters Inspections

An Israeli company has developed new artificial intelligence technology that promises to dramatically change how original equipment manufacturers and their suppliers conduct quality control inspections.

A Playbook for Manufacturers Fighting COVID-19

When an unanticipated global crisis like the COVID-19 pandemic disrupts national economies in a domino-like effect, a rapid response is required to mitigate supply chain disruptions.

Sustaining Dixie County’s Economy and Workforce

Dixie County lost one of its largest employers in the 2007-2008 recession, a Georgia Pacific (GP) Lumber facility. For more than 10 years the mill remained closed, but with help from the North Florida Economic Development Partnership (NFEDP), a new buyer has reopened the mill, made millions in new investments and has a projected annual payroll of $5.5 million in a very rural county.