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View Marketing as an Investment—Not an Expense

Peter Drucker, known as the father of modern management, was quoted in a 2006 article in Forbes as saying, “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”

Coping with Upheaval in the Supply Chain

Risk-management technology is beginning to help manufacturers cope with the supply-chain upheaval caused by the COVID-19 pandemic, said Thomas Derry, CEO of the Institute for Supply Management: “We are a lot better at managing risk than even 10 years ago.”

Future Trends for Manufacturing

The trials and tribulations of 2020 have given manufacturers a moment of clarity, a vice president of IFS says in a commentary.

‘At the cusp of something awesome’

Sudhi Bangalore, chief technology officer for global operations at the tool giant Stanley Black & Decker, champions the global movement toward smart manufacturing.

Use the Swiss Cheese Model to Fight COVID-19

In 2020, most manufacturers focused on mitigating the impact of COVID-19, but mitigation is too little too late. Many companies learned that lesson after seeing how COVID-19 outbreaks affected either their own facilities or other manufacturing firms.