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View Marketing as an Investment—Not an Expense

Peter Drucker, known as the father of modern management, was quoted in a 2006 article in Forbes as saying, “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”

Gundrilling for Job Shops

Today’s job shops can distinguish themselves from competitors by adding deep hole drilling/gundrilling to their offerings. But complex, custom-built machines require more floor space and a bigger investment.

IMTS Network Week Premiers September 14 – 18

On Monday, September 14, IMTS – The International Manufacturing Technology Show will launch IMTS Network, a new digital channel that will broadcast live on IMTS.com from 8 a.m. to 12 p.m. (CT) each day through September 18.