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Driving a New Normal

2020 was certainly an unusual year—for SME, for our industry, and for the world. There is no question that these unusual times will carry over into 2021. Unusual does not necessarily mean bad; it just means different. Often hidden within those differences are opportunities.

Carbon Fiber Recycling Developing as an Industry

Anyone who’s worked with wind turbine blades or just seen one up close can attest to the massive size of these clean-energy workhorses. Ever thought about what happens to that costly, high-tech material once the blade reaches the end of its lifespan in 20 years or so?

Use the Swiss Cheese Model to Fight COVID-19

In 2020, most manufacturers focused on mitigating the impact of COVID-19, but mitigation is too little too late. Many companies learned that lesson after seeing how COVID-19 outbreaks affected either their own facilities or other manufacturing firms.

ROKiT MADE to Build Largest e-Bike Factory in the United States

ROKiT MADE, is building what it calls the largest e-bike manufacturing facility in the United States. ROKiT MADE’s campus, called the “ORB,” is slated to open in 2021. ROKiT MADE has committed the necessary funds to building the infrastructure and ORB campus and plans to merge with a SPAC.

View Marketing as an Investment—Not an Expense

Peter Drucker, known as the father of modern management, was quoted in a 2006 article in Forbes as saying, “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”

United Grinding to Consolidate North American Operations in Miamisburg, OH

United Grinding North America will close its Fredericksburg, VA, office on July 1 and move those operations to its headquarters in Miamisburg, OH. “This tactical move is part of an overall strategy designed with the customer at the forefront,” said Theodore Neckel, director of corporate marketing for United Grinding North America.