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View Marketing as an Investment—Not an Expense

Peter Drucker, known as the father of modern management, was quoted in a 2006 article in Forbes as saying, “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”

Additive Grows and Has Growing Pains

Additive manufacturing is both growing and coping with growing pains. Companies “have to find ways to streamline” polishing and other finishing processes of 3D printed parts, industry consultant Terry Wohlers said today during a speech at RAPID + TCT.

Fast, Flexible Fixturing

Secure, accurate workholding sets the stage for consistent machining productivity. Depending on the parts and processes involved, workholding can be as simple and temporary as a plain vise or clamp or as complex and permanent as a machined and fabricated fixture that is custom-designed to hold a unique part.

Coatings Expand Cutting Tool Capabilities, Reach New Markets

When first introduced in the late 1970s, cutting tool coatings—especially titanium nitride (TiN)—were embraced by tool manufacturers for their ability to extend tool life. As workforce materials have expanded from conventional ferrous and nonferrous metals to exotic alloys, composites, ceramics, and others, coatings have likewise progressed and, thanks to new formulations and deposition methods, are extending cutting tool capabilities as well as tool life.

Advances in Titanium Machining—Do More on Less Floor

The demand for titanium components by the aerospace industry began as a whisper about 15 years ago and steadily grew to a sustained, raucous shout over the last five and likely won’t quiet for several more.

New Graphene Synthesized for Industrial Uses

Materials researcher Metalysis Ltd. (South Yorkshire, UK) recently announced that it has developed a new synthesized graphene material that holds potential for future industrial production. Metalysis, which is focused on commercializing its proprietary electrochemical metal-powder manufacturing technology, said its R&D successfully produced graphene using the company’s own process.

Auto Industry Faces Short- and Long-Term Challenges

Sales of cars and light trucks plummeted during the Great Recession and General Motors Co. and Chrysler emerged from government-back bankruptcies in 2009. Since then, total industry deliveries have surged, hitting a record 17.47 million in 2015, according to Autodata Corp.