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View Marketing as an Investment—Not an Expense

Peter Drucker, known as the father of modern management, was quoted in a 2006 article in Forbes as saying, “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”

CAD/CAM Software Works to Transform Royell’s Capabilities

Teenaged Jamie Yelle daydreamed as he pushed a broom across the floor of his father’s machine shop. As he cleared a path through aluminum chips, filings, and scraps of metal around the machinery, he imagined what the company would look like if he were at the helm.

Improved vProbe Offers Production Floor CMM Measurements

The improved API vProbe tactile measuring sensor performs accurate CMM-style measurements directly on the production floor, according to Automated Precision, Inc (API.) Integrated with the API Radian Laser Tracker series the vProbe enhances the measuring capabilities and functionalities of traditional Laser Trackers.

IMTS Network Week Premiers September 14 – 18

On Monday, September 14, IMTS – The International Manufacturing Technology Show will launch IMTS Network, a new digital channel that will broadcast live on IMTS.com from 8 a.m. to 12 p.m. (CT) each day through September 18.