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View Marketing as an Investment—Not an Expense

Peter Drucker, known as the father of modern management, was quoted in a 2006 article in Forbes as saying, “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”

Gundrilling for Job Shops

Today’s job shops can distinguish themselves from competitors by adding deep hole drilling/gundrilling to their offerings. But complex, custom-built machines require more floor space and a bigger investment.

COVID-19 Disrupts Planning, Not Advanced Technology

The impact of disruptive technology and the benefits of Industry 4.0 digitization of controls, machines and processes have been fully embraced by the metal removal segment of advanced manufacturing.

NCDMM Announces Organizational Restructuring

The National Center for Defense Manufacturing and Machining (NCDMM) announced on August 13 the restructuring of its organizational operations to include a new holding company and a subsidiary/sister company to support its long-term growth strategy within the global advanced manufacturing industry.

Manufacturing (Mostly) Bounces Back After COVID-19

Going into this year, economic improvement was forecast for manufacturing after a sluggish second half of 2019. Things weren’t expected to boom, but a solid economic year was supposed to be in the offing.

ROKiT MADE to Build Largest e-Bike Factory in the United States

ROKiT MADE, is building what it calls the largest e-bike manufacturing facility in the United States. ROKiT MADE’s campus, called the “ORB,” is slated to open in 2021. ROKiT MADE has committed the necessary funds to building the infrastructure and ORB campus and plans to merge with a SPAC.