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Boeing Reports Record Loss

Boeing Co. today reported a record annual loss of almost $12 billion as it dealt with the 737 Max crisis and a slump in demand for air travel.

View Marketing as an Investment—Not an Expense

Peter Drucker, known as the father of modern management, was quoted in a 2006 article in Forbes as saying, “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”