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View Marketing as an Investment—Not an Expense

Peter Drucker, known as the father of modern management, was quoted in a 2006 article in Forbes as saying, “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”

Shyft Group Acquires F3 MFG

Shyft Group, Inc. said it F3 MFG Inc. (“F3”), an aluminum truck body and accessory manufacturer.

Stratasys Collaborates With Adobe

Stratasys Ltd. today announced a collaboration with Adobe that gives artists and engineers using Adobe Substance 3D Painter a workflow that allows them to easily turn digital 3D renderings into 3D-printed models.