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Pole Position

Founder of Keselowski Advanced Manufacturing and NASCAR driver Brad Keselowski talks digital manufacturing and the fire of competition. Buckle up.

Yamaha to Deploy Siemens Software

Yamaha Motor Co., Ltd., a manufacturer of diverse motorized products in Japan, has selected Siemens to provide product lifecycle management (PLM) software to support its digitalization initiative.

Busting the Myths about Artificial Intelligence

Manufacturers face a difficult task juggling the current “innovation agenda.” Today, the Industrial Internet of Things (IIoT), robotic automation and artificial intelligence (AI) are all poised to be the next big thing.

A New Approach for Complex Configurable Products

Two main approaches exist with respect to product configuration: sales/marketing and engineering-focused strategies. The former has advantages, but could lead to gaps in what a customer is promised to what can be delivered.