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View Marketing as an Investment—Not an Expense

Peter Drucker, known as the father of modern management, was quoted in a 2006 article in Forbes as saying, “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”

COVID-19 and the Future of Manufacturing

As we have all been navigating the many facets of this crisis, one thing has stood out: our strengthened sense of community. This overarching momentum of collaboration is impacting the reaction of businesses across the global supply chain.

Plan Now to Exploit Post-Virus Opportunities, Industry Analysts Urge

Companies most likely to succeed in capitalizing on those opportunities will excel in digital transformation, among other things, according to the April 9 webinar “Market Impact of COVID-19: How to Respond, Reset, and Rebound,” by Aroop Zutshi and Mark Simoncelli of Frost & Sullivan Industry and Strategy Experts.