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View Marketing as an Investment—Not an Expense

Peter Drucker, known as the father of modern management, was quoted in a 2006 article in Forbes as saying, “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.”

Heidenhain Opens Expanded Western U.S. Headquarters

Heidenhain Corp. has opened its newly completed West Coast headquarters. This includes the expansion of its executive, sales and technical support offices, as well as demo facilities in San Jose, Calif. The company also maintains a Midwest headquarters in Schaumburg, Illinois.

Making Parts for Next-Gen Vehicles

Tesla and the march to all-electric cars and trucks may get most of the press. But the reality is that most U.S. automakers need to tackle the twin challenges of building both new components unique to electric vehicles while also building internal combustion engines (ICEs) that are ever-more fuel efficient.

AI Enters Inspections

An Israeli company has developed new artificial intelligence technology that promises to dramatically change how original equipment manufacturers and their suppliers conduct quality control inspections.

A Playbook for Manufacturers Fighting COVID-19

When an unanticipated global crisis like the COVID-19 pandemic disrupts national economies in a domino-like effect, a rapid response is required to mitigate supply chain disruptions.

IMTS Network Week Premiers September 14 – 18

On Monday, September 14, IMTS – The International Manufacturing Technology Show will launch IMTS Network, a new digital channel that will broadcast live on IMTS.com from 8 a.m. to 12 p.m. (CT) each day through September 18.