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A New Approach for Complex Configurable Products

Two main approaches exist with respect to product configuration: sales/marketing and engineering-focused strategies. The former has advantages, but could lead to gaps in what a customer is promised to what can be delivered.

Show, Learn and Tell

It’s been a busy fall, chock-full of industry events, new partnerships, product launches, changes, challenges and opportunities.

Kubota Shuffles Executive Team

Kubota Corp has named a new CEO for Kubota North America, a new president for Kubota Tractor Corp., and a new VP for North America Manufacturing.